Kathleen's first guest is Craig Fisher, the founder of employer brand & marketing process strategy firm, TalentNet Media. Craig is known for helping companies with the digital brand and inbound marketing strategy and training for recruiting, sales, marketing, and personal branding. In part one, Craig shares how he stumbled from a career in pharmaceutical sales to the world of recruitment, the importance of a personal touch when recruiting employees, and how he helps companies develop their employer brand experience.