One of the most valuable assets of our time is data – described as the ‘new oil’ and driving innovation. So for companies it is vital to know how to source and process data
and use it to create value and competitive advantage. In this episode, Torben Pedersen,
professor in Global Strategy at Bocconi University, helps us understand how Data-
Driven Innovation is the key to future success for companies and gives some tips on how
to craft a data-driven innovation strategy. Gaia Rubera, professor in Business Analytics,
talks to us about how big data has evolved in recent years and how companies can extract competitive advantage. Whilst Gabriele Troilo, professor in Marketing, discusses how to make investments in big data pay off, with insights for managers on how to reap the benefits of such investments.
