AI is reshaping industries, but how is it affecting audio outside of Voice Replication? This week, we're diving deep into this "can of worms" on the latest episode of the Pro Audio Suite podcast! Join us as we host a riveting discussion with MPA from WAVES as we unpack:
- AI's role in enhancing creativity rather than replacing it.
- WAVES AI investment strategies. • The potential risks of letting AI scrape and replicate without human creativity.
- The balance between traditional mixing and AI's edges in audio engineering.
- Perspectives on the rise of AI voices in media.
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- We're not looking for a future where AI spits out a Taylor Swift song on command. Instead, we're all about how AI can serve as the ultimate assistant in the studio, ensuring creativity and passion remain at the heart of production. Don't miss this nuanced conversation on the future of AI in pro audio. 🎵 Be sure to subscribe and join our Facebook community for more insights!
#VoiceOverTechTalk #ProAudioSuite #DesignSimplicityInAudio A big shout out to our sponsorshttps://youtu.be/G9u8j2pmAcs Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it’s an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here.. https://www.patreon.com/proaudiosuite George has created a page strictly for Pro Audio Suite listeners, so check it out for the latest discounts and offers for TPAS listeners. https://georgethe.tech/tpas If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson
Summary
In this episode, "The AI Conundrum in Pro Audio," the Pro Audio Suite team, featuring George Wittam, Robert Marshall, Darren 'Robbo' Robertson, and Andrew Peters, grapples with a hot topic shaking the foundations of the audio industry: the impact of Artificial Intelligence on audio plugins. The conversation spirals into a complex exploration, examining the role AI should play as an assistant in the creative process, rather than a replacement. Provocative insights are offered about the future and ethics of AI—such as the danger of AI scraping from AI without recognizing human input, creating potential issues like "patent trolls" in music. The team also touches on the broader implications of AI in society, including its recent prevalence in content creation, from YouTube narrations to social media interactions, questioning the authenticity and credibility of AI-driven content. This episode delves into the massive "can of worms" AI opens, from personal AI chatbots to AI voices possibly infringing on personal identity, spurring a rich discussion on how to navigate the balance between innovation and authenticity in the ever-evolving world of professional audio. Join the thought leaders at Pro Audio Suite to unpack the complexities of AI in the audio realm. #AIinAudioProduction #PluginInnovations #ProAudioSuitePodcast
Timestamps
(00:00:00) AI's Impact on Plugins: Introduction (00:00:12) Welcome and About Us (00:00:42) Gomez on AI and Plugins (00:13:10) Michael Questions AI's Role (00:19:57) Artists' Use of AI in Mixing (00:26:04) Public Awareness of AI Tools (00:31:26) AI Voices on Social Media (00:33:53) Personal AI Projects (00:38:39) AI Narration and Voice Borrowing (00:44:57) Gomez's Favorite T-shirt Color Transcript
Speaker A: We're all talking about AI, but the question is, how will AI affect plugins?
Speaker B: Can of worms.
Speaker A: A can of worms.
Speaker C: A big can of worms. 54324. Let's go.
: Welcome.
Speaker C: Hi. Hi. Hello, everyone to the pro audio suite.
: These guys are professional.
: They're motivated with tech. To the Vo stars, George Wittam, founder of source elements Robert Marshall, international audio engineer Darren Robbo Robertson and global voice Andrew Peters. Thanks to Triboo, austrian audio making passion heard source elements George the tech Wittam and Robbo and AP's international demo. To find out more about us, check the proaudiosuite.com learn up, learner.
Speaker C: Here we go.
Speaker A: So, MPa Gomez.
Speaker C: Actually, gross.
Speaker A: It is based on our prior conversation before we got on air, probably the wriggling out of worms and stuff. It's probably not ideal, really, but yeah. So, Gomez, what do you think? Or how do you see AI and plugins moving forward in the next couple.
Speaker C: Of years without giving anything away? Because obviously I have an inside of you, one of the largest, well, the largest plugin company in the world and the one who created third party plugins because we were the first we have in the past and continue to invest an absolute matzah in AI because the fact it's just not going away. And it's very, very exciting. Some of the things that can be done with AI, one of the things that's really important to us going forward is that we don't take the approach of AI. We're going to do everything for you. You don't have to lift a finger. That's not a direction, as far as we're concerned, that promotes passion in music, passion in what you do and passion and effort and creativity when it comes to how you're building your compositions or your music productions or your soundtracks or your game audio or whatever it is you're working on. There's a reason that we're all in this industry, and 99.9% of it is because we enjoy it. So creating tool that somebody just broke their microphone.
Speaker A: That was Robert.
Speaker B: I think I got a dodgy mic. Cable. Sorry.
Speaker C: Yeah. One of the things that we want to make sure of is that we focus on how can AI be the best assistant for what everybody is doing, not replace what they're doing. It's no fun if you type in, write a country music song in c minor, make it about a guy losing his new electric rivian truck and then a girl coming into his life and making him happy, and suddenly it pumping out a Taylor Swift song, there's no fun in that there's no journey in that there's no ownership in that the experience is gone. So what we're trying to do with AI, and I believe most companies are doing the same thing, is learn and work out all of the ways that AI connected to plugins can be more like jeeves or whatever it is to the robocop, to Iron man, where it's like the assistant that knows everything and is always there, but doesn't necessarily do everything for you. And this comes back to something that's really central with anything to do with artificial intelligence. Whether you're doing something with ChatGBT or Claude from, you know, Gemini Pro, or one of the llamas from Meta or Google, it's already been very confirmed over the last year and a half that if you don't know what you're doing or you don't know what you're talking about, then you can't get the most out of AI. Because AI does have a tendency to work better for people who actually can see and understand and perceive what is correct and what is not correct. When it comes to the outputs, some of you may have heard or may not have heard of this. If you're listening to this AI hallucinations, the AI hallucinations that happened with Chachibt initially, and then with Bard from Google were epically amusing to those of us who were beta testing, but terrifyingly convincing. When you have an AI, write an essay on something that sounds so much like it actually happened, but then when you fact check it, you find the names don't exist, the history dates don't exist, none of it exists, but it gave you roughly what you asked for. But if you don't know the topic, the
