When you’ve worked for a company for more than 40 years, you certainly know “where the bodies are buried,” as they say. But more fascinating, you’re a walking history book, seeing the company through its ups and downs, successes and flops and stellar innovations that have defined the next generation of the aftermarket.
Jeff Kritzer, president and CEO of BendPak, is one of those guys.Kritzer started at BendPak, a California-based company best known for its car lifts and wheel service equipment, when he was a 20-something recent college grad. As he describes it, he found out about the job thanks to family connections: Owner Don Henthorn’s daughter was best friends with Jeff’s sister at the time. He knew Jeff was in search of a job, and Jeff soon started in the company’s shipping and receiving department. Thanks to his innovative thinking and hard work, Jeff worked his way up in the company, seeing through dozens of brands, products and industry firsts over the years.
In the latest episode of AMN Drivetime, sponsored by AISIN, Jeff delves into: