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NFL Veteran Ex Detroit Lion Rob Sims Co-Founder of Primitiv joins the show today. Rob gives us insight into this brand with former Hall of Famer Calvin "Megatron" Johnson as his business partner. 

We met Rob and Calvin back last year at the kickoff of their launch of products. Super stoked to have Rob tell us about the NFL days, Primitiv, Plant medicine, and more in this episode! Have you tried Primitiv before?

What was it like being in the NFL and using cannabis? Are players using cannabis in the league? Should NFL allow players to use cannabis instead of just pushing pharmaceuticals because of the addiction that has occurred?

Why did they come up with the name Primitiv for their brand? What does Elevated Wellness Mean? We break down the challenges and successes that he has seen since joining the cannabis industry here in Michigan. 


Plant Medicine and Psilocyben medicine are here and it's not going away. We discuss both of these and how they can help many out by just trying it and seeing how it affects them.
This episode is packed with tons of great information from Rob Sims, it was a pleasure to have him on and discuss everything with us.