Iñigo Cavestany, from Madrid, studied the Bachelor in Business Administration and now works at IBM. Iñigo believes that the most powerful thing about IE University is that we are doers, we are makers, and we love to test and experiment with everything we do. He is a digital advocate at IBM, and his mission is to embrace open ecosystems that improve the world as we know it. Since he graduated from IE University, he’s been collaborating with start-ups across all types of IE University programs by helping them with IBM technologies. For Iñigo, there’s no standard day. His biggest challenge personally is to manage himself and find the right equilibrium. The ultimate purpose in life is simply to be happy.