Dry January, a month-long challenge where individuals abstain from alcohol, has gained significant traction in recent years as part of a broader global shift toward reduced alcohol consumption. This trend is particularly pronounced among Gen Z, a generation that is increasingly rejecting excessive drinking in favor of healthier lifestyles. Studies show that globally, alcohol consumption has been declining, with younger generations leading the charge. in this episode I discuss this movement, the health effects and how this will continue to change the global landscape of drinking habits in the coming years.
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