Companies utilizing deceptive market techniques is nothing new, but in recent years a new topic is being used to bolster perception and profits for many of these organizations. With the push to be seen as environmentally friendly or extremely health conscious many of these companies are participating in the practice of Greenwashing. In this episode I discuss the meaning of greenwashing, what it does, who does it and solutions to address it.
00:00 Intro 02:50 Greenwashing meaning 10:00 Greenwashing; Why Does It Matter? 12:45 Companies That Greenwash 20:00 Elizabeth Warren Talks About Greenwashing 27:00 How To Avoid Greenwashing 29:00 Consumers Hold Business Accountable
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