As prices in stores continue to rise and consumers continue to dig deep in their pockets to keep up, many manufacturers are actually shrinking the quantity and size of consumer products. This practice, better known as "Shrinkflation* occurs when companies shrink the size of their products but still charge the same prices and in some cases actually increase prices. In this episode host, Trey Evans covers the practice of "Shrinkflation" how to identify it and offers some solutions to address.
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