In the latest episode of Leading Conversations, Barry meets the copywriting legend that is Gerry Farrell. Their conversation meanders from Gerry’s unconventional start in advertising to making some of the most famous adverts in Scotland over the last few decades.
Amongst many other things, Gerry reminisces on the perfect three-word Irn-Bru brief (“Out Christmas Coke”), how Caledonia was note-perfect for that famous Tennent’s ad, how he received a testimonial from a knight of the realm - and the importance of ‘filling your bin’ - an important lesson for aspiring young creatives…
