Eric Dell is President and CEO of the American Bakers Association (ABA). He leads the trade group’s mission of promoting and growing the commercial baking industry in partnership with its 375+ Members. Eric joined ABA from the National Automatic Merchandising Association (NAMA) as the organization’s Executive Vice President. During his ten-year tenure at NAMA, Eric built a best-in-class advocacy program, forged new industry partnerships, revitalized the industry trade show, and invigorated high-performing teams.