What makes up a successful ABM program?
Amber Bogie, Director of Global Demand Generation at Reachdesk, lays out three crucial ingredients all programs must have:
👭 sales + marketing partnership 👬
📈 data-driven decisions 📊
🎯 a target account list 🔍
Listen to today's episode to Account Based Beverages to hear her dive in to each of those three!
