The secret to winning in ABM? It’s not pipeline. Not content. Not even attention. According to Joseph Lewin, it’s something you learned back in kindergarten: make friends. In this episode of Account-Based Beverages, host Jim Gilkey sits down with Joseph Lewin, the podcast pro behind over 30 successful show launches and millions in closed revenue. Together, they unpack how starting a show can do what cold outbound never will — build authentic relationships that lead to faster deals and long-term influence. If you’re looking for a refreshingly effective ABM strategy that puts connection over conversion, this one’s for you.
👤 Guest Bio
- Joseph Lewin has launched over 30 shows in the past few years, helping clients generate millions in revenue and pipeline. He now leads podcast strategy at Scrappy ABM, using shows as a relationship engine to drive business outcomes.
📌 What We Cover- Why making friends beats chasing pipeline
- The #1 method Joseph Lewin recommends to build influence
- Why starting a show is more effective than cold outbound or masterminds
- How podcasting creates warm intros, faster deals, and inbound attention
- Why your guest’s audience is just as valuable as the guest
- Jim Gilkey shares his 70–80% show acceptance rate
- How Scrappy ABM helps launch your show in 30 days
- The account-based beverage of choice: a homemade vanilla latte
🔗 Resources Mentioned
