Your feedback loops—or lack of them—might be holding back your ABM program. Jim Gilkey sits down with Gigi Peccolo, a content and integrated marketing pro who’s helped companies like Autodesk source over $6M in pipeline from content-led campaigns.
Gigi calls out the silos between ABM, demand gen, product marketing, and content—and why content teams can’t just be “the ebook factory.” From outdated campaign assets still running in-market to content disconnected from sales stories, she shows how recurring collaboration with content is critical for ABM success.
Listeners will walk away with one clear action: set up stronger feedback loops so your content speaks the language of your customers and drives real growth.
👤 Guest Bio
- Gigi Peccolo is a content and integrated marketing professional with a track record of building campaigns that generate millions in pipeline for B2B SaaS companies. While at Autodesk, her content-led programs sourced over $6M in pipeline. She’s passionate about connecting content, sales, and ABM teams through stronger collaboration. Learn more at gigipeccolo.com.
📌 What We Cover- Why ABM and content teams must create stronger feedback loops
- The danger of running outdated content in live ABM campaigns
- How silos between ABM, DG, product marketing, and content limit results
- Why content should be involved in strategy, not just production
- Using customer call recordings and FAQs to shape content that resonates
- The recurring meeting structure that keeps content aligned with sales and ABM
🔗 Resources Mentioned
