Description

Summary
In this episode, Braedon Kruse welcomes back Dr. John Meisner to discuss various themes surrounding business growth, marketing in healthcare, and the importance of delegation and team dynamics. They explore the necessity of change and adaptation in business, the emotional aspects of marketing, and the role of attorneys in patient advocacy. The conversation also touches on the significance of setting quarterly goals and the subjective nature of quality in service delivery. In this conversation, Braedon Kruse discusses the essential components of building a successful business, emphasizing the importance of quality in products and services, effective marketing, and the need for a strong team. He shares insights on the significance of taking time off for creativity and reflection, the challenges of branding, and the potential for innovative therapies in chiropractic care. The discussion also touches on the importance of maintaining quality of life and the role of chiropractic in achieving that, as well as strategies for scaling a business and finding the right team members.


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Takeaways

• Inspiration is key for personal and professional growth.
• Change is necessary when something isn't working.
• Marketing should evoke emotions to engage audiences.
• Teaching in healthcare can be challenging but essential.
• Delegation is crucial for efficiency in business operations.
• Quality in service is subjective and varies by location.
• Setting quarterly goals can help maintain focus and drive.
• Emotional barriers are important in managing client relationships.
• Scaling requires a productive approach to avoid chaos.
• Maintaining revenue is essential for supporting team members. You need a quality product and service to succeed.
• Marketing is essential for getting attention on your offerings.
• Taking time off can enhance creativity and productivity.
• Branding should focus on the business identity, not just the personal brand.
• Innovative therapies can expand service offerings in chiropractic care.
• Quality of life is a key focus in chiropractic practice.
• Building a strong team is crucial for business scaling.
• Training clients on expectations is important for service delivery.
• Consistency in branding is vital for recognition.
• The patient experience should be prioritized over the provider's ego.

Chapters
00:00 Introduction and Welcome Back
05:53 Marketing and Education in Healthcare
11:46 Scaling and Efficiency in Business
17:55 Quarterly Goals and Mindset Shifts
24:24 The Importance of Taking Time Off
33:28 Quality of Life: The Role of Chiropractic


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