“Focus on your practice as a brand.”
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Summary
In this episode of Hey Docs!, Jill Allen sits down with Davin Bickford from WildSmiles Braces. They delve into the transformative shift towards early orthodontic intervention and the pivotal role of patient experience in driving practice growth. As the orthodontic landscape evolves, practices are increasingly focusing on treating younger patients, enhancing patient interactions, and building a strong, recognizable brand. This episode provides valuable insights into how these strategies can help orthodontic practices thrive in a competitive market.
Connect With Our Guest
WildSmiles Braces - https://www.wildsmilesbraces.com/
Takeaways
- Focus on treating patients under 14 to build long-term relationships.
- Enhance satisfaction and loyalty through personalized care.
- Establish a strong brand for premium pricing and differentiation.
- Use fun brace designs can attract young patients and build engagement.
- Ensure team buy-in for successful implementation of new approaches.
- Leverage tech and social media to add value and improve outcomes.
- Positioning your practice as a brand, not just a service, can create greater loyalty.
- Watch trends to focus on branding and patient-centered care for future success.
Chapters 00:00 Introduction
03:46 WildSmiles Evolution
04:41 Why Under 14 Matters
09:47 Branding Beyond Fees
12:50 Engaging the Ops Pool
14:56 Brackets vs Experience
19:22 Add Value During Observation
22:53 Boosting Observation Conversions
24:55 Overcoming Team Resistance
26:02 CEO Mindset and Market Defense
29:54 Training the Whole Team
33:28 How to Contact WildSmiles
Episode Credits: Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero
Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?
Reach out to me-
www.practiceresults.com.
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