Sara Gelenberg-Field is the Chief Marketing Officer of Mommy's Bliss, and has 25 years of experience as a marketing executive. She has spent her career leading brand marketing campaigns and companies for a number of consumer products. In her current role as CMO, she is responsible for a fast-growing, nationally distributed line of products focused on family health and wellness.
Sara sheds light on Mommy's Bliss, the company's history and how she came to work for the company. In addition, she talks about her marketing experience throughout her tenured career and the contributions she has made to many different businesses. Much of her experience and knowledge has helped to pave the way for her successes as a marketing executive and she continually applies what she has learned to grow Mommy's Bliss and succeed in the parenting industry. Finally, she offers advice and discusses what's next for Mommy's Bliss.
Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/
KEY TAKEAWAYS
The Mommy's Bliss brand
Transitioning from big CPG to small startup
Applying knowledge and experience in order to connect with the parent consumer
Analyzing and grabbing opportunities in the parenting space
ABOUT THE GUEST
Sara Gelenberg-Field Chief Marketing Officer, Mommy’s Bliss
INSTAGRAM: [https://www.instagram.com/mommysbliss]
LINKEDIN: [https://www.linkedin.com/in/sara-gelenberg-field]
LINK:https://mommysbliss.com
CHAPTERS
00:00 | Introduction
03:49 | Mommy’s Bliss and Company Background
08:37 | Joining the Team
10:32 | Different Leadership Styles
12:32 | Authentic Connections
15:48 | Career Path Changes
19:17 | Mentorship & Companionship
28:10 | How to Transition Careers
30:42 | Marketing to Parents
32:58 | What's Next for Mommy’s Bliss
35:50 | Lifting Woman Leaders
This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit retail-voodoo.com/contact to set up a discovery call today.
Produced by Heartcast Media
www.heartcastmedia.com
QUOTES
Leadership means being resourceful, creative and agile in utilizing available resources while maintaining a close connection to the consumer and staying nimble in strategy development. - Sara
The pandemic really helps us to open our eyes to proactive solutions in order to address some problems in the parenting space and make our kids healthier and safer. - Sara
