Marketing campaigns for the healthcare industry require a careful balance between patient and community engagement and the growing needs of a complex healthcare organization.
In this episode, Leslie DiStefano, Director of Communication and Public Relations at Samaritan, shares how she does it – from implementing marketing campaigns to interpreting user data and understanding the priorities of senior management.
Join us as we discuss:
Working within your organization’s capacity to support a successful marketing program
Creating and maintaining brand awareness for a large medical center
Preventing bottlenecking in content creation
