For this episode, Tim Caito joins us to explain how and why you should present your buyer with multiple options during the sales process. He talks about:
- The mindset you need to be a great sales negotiator.
- Keeping the focus on value.
- How presenting multiple options in the right way can help you avoid falling into Seller Deficit Disorder.
- Helping your customer feel that they are making the right decision.
Here are some additional resources:
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Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.
