In this episode of the Sales Hacker Podcast, we have Nelson Gilliat, Demand Generation Manager at Brantr Media and Author of Death of the SDR, a book whose controversial central philosophy we discuss. Join us for a visionary conversation about getting rid of the SDR role and doing away with commission and what should replace them.What You’ll LearnThe problems with the SDR to sales handoffThe role of prospecting in a world without SDRsA better way to compensate instead of commissionWhat buyer-centric revenue really meansShow Agenda and TimestampsAbout Nelson Gilliat & Brantr [2:11]Defining a predictable revenue model [4:07]Why prospecting sits apart from sales [6:59]The vision for buyer-centric revenue [15:38]A new perspective on commissions [19:36]Paying it forward [26:59]Sam’s Corner [29:04]
