Businesses have had 4 responses to the COVID-19 pandemic: thriving, struggling, pausing, or adapting. Knowing which bucket the company on the other end of the call belongs to should affect the approach your sales team takes. In this episode, I interview Bryan Rutcofsky, the VP of Global Sales at Wix Answers, about the 4 buckets and his sales approaches. What we talked about: -Business just can’t stop altogether, but it does have to adapt -How to recognize traits of the 4 buckets -Tailoring your conversation based on the type of business you’re calling For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
