As distracting as that new technology might seem, the fundamentals of sales haven’t changed. Not only are the fundamentals the same 5 they’ve always been, they’re arguably more important now to help cut through all the distractions that beset sales professionals. I had a chance to chat with Mike Morgan, SVP of Sales at iHeartMedia, about why we should all be obsessing about sales fundamentals. What we talked about: The 5-step process of sales Things you must establish during the discovery period What a good closing for a pitch sounds like Treat your clients like your friends (because they are) For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
