Have you decided what to do with your current playbooks? Hint: Don’t throw them all away. In this episode, I interview Evan Carlton, Sales Enablement Manager at Matillion, about how he’s optimized his playbook. What we talked about: -Adapting your messaging without over-pivoting -Changing your top of funnel approach -Focusing on nurturing, not selling -Taking the opportunity for personal growth For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
