Hiring is one of the hardest things to get right at any organization. Especially at a tech company in a small market. No one knows that better than Mark Guest, Director of Business Development to Business Development Manager at Absorb. In this episode, Mark breaks down what he did in the early stages of Absorb to find great hires. With only a few other tech companies pulling in talent in Calgary, Mark had to get creative in order to find and attract the best talent. Mark was very intentional about the type of employee he wanted in his sales department. For instance, since Calgary wasn’t a big tech hub back then, he knew that anyone looking for a lot of notoriety and acclaim probably wasn’t going to want a sales role in a small industry. Using the powers of LinkedIn Sales Navigator, he was able to search for interests such as rare sports prowess or service industry experience. His line of thinking was pretty simple: in Canada it’s easy to enjoy being a great hockey player, because everyone loves a great hockey player. But it’s very difficult to become a great rower in Canada, because it is not as socially rewarding.
