Some people think sales outreach is new, but it’s been going on for decades. What once was called “lead nurturing” is now “outreach,” but both ideas are essentially the same: You want to be as personalized as possible, while maintaining scalability. In this episode we interview Jesus Requena, Director of Growth Marketing at Unity Technologies, who talks about how distinguishing between high-touch and low-touch leads has allowed their company to scale their outreach while still maintaining a human element for the right accounts.
