Daniel Rodriquez, Head of Revenue at Alyce, received a lot of spammy junk mail from marketers as a startup owner. It demoralized him. Instead of letting it make him cynical, he turned it into an opportunity by becoming the Head of Revenue at Alyce, a company that helps to humanize outbound sales. The key is their patented 5 pillar approach to sales. Be thoughtful, understand the person (not the persona,) give consistently, empower buyers with choice, and stand for something. Using these five pillars makes it easy to create a genuine approach to making outbound more human and as a result, more successful.
