How do you sell a solution before you have a product? By giving it away for free. In this episode, I interview Scott Britton, Cofounder of Troops.ai, about his entrepreneurial story. What we talked about: -How to overcome fear in entrepreneurship by finding your conviction -Discovery is probably the most important part of the pricing strategy -Just flat out ask your prospects how much they’d pay for a solution -Scott’s advice on whether to go with your gut For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
