When was the last time you thought about risk? As a sales professional, odds are that you’re not constantly thinking about enterprise risk as you put together your sales strategies. But you should be. Why? Because there is 100% chance that the enterprise customers that you’re selling to are thinking about risk. And they’re thinking about it a lot. On this episode of the Sales Engagement podcast, we sit down with Chris Donato to talk about: All things enterprise selling Why sales professionals avoid the topic of risk mitigation, and why that’s a mistake How to frame risk to alleviate your customer’s fears How to have a fighting chance against an incumbent company
