Does it feel like your sales and marketing departments are out of sync?
Today’s the day you eliminate the invisible barrier between the two and put the strategies and shared goals in place to ensure that your entire company is rowing in the same direction.
In this episode, I talk with Lynne Capozzi, the CMO at Acquia, about how to drive alignment between sales and marketing.
What we talked about:
Misalignment between sales and marketing
Inviting product to the revenue kickoff
Investigating the impact of self-serve options and community led-growth
Revenue trends
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
