So… which comes first, the sales process or the sales technology? It can be hard enough to implement new technology, but it’s harder still when that impacts your sales process — or requires you to rewrite it from the ground up. In this episode, I interview Jordan Greaser, Founder and CEO of Greaser Consulting, about how to avoid the frustration that comes with launching new sales tech. What we talked about: How to blend sales process with technology 4 implementation mistakes for sales technology The impact of frontline managers and how to support them For more engaging sales conversations, you can subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.
