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What’s the one major thing your prospecting is missing? Empathy. Bet you didn’t think that was the answer. On this episode, I interview Jason Bay, Co-Founder of Blissful Prospecting, about the art and science of prospecting. What we talked about: How to build the empathy muscle The 5 points in Jason’s REPLY checklist Strategies for interrupting the pattern of cold calls This post is based on a podcast interview with Jason Bay at Blissful Prospecting. To hear this episode, and many more like it, you can subscribe to The Sales Engagement Podcast. If you don’t use Apple Podcasts, you can listen to every episode here.