“Lead with value,” says every single person on LinkedIn. But, well, we all value different things. Let’s take a step back and think about what is actually valuable to the person we’re speaking to.
In this episode, I interview Mike Quiggins, Managing Partner at Eraclides Gelman, about the three aspects of creating value in go-to-market messaging.
In this episode we discuss:
How much does the other person care about your topic?
How open are they about the topic (willing to consider other views)?
How strong-willed are they?
The effectiveness of a simple message
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