If you’re 30 years old, you grew up using AOL Instant Messenger to build relationships. They are the people making business decisions today. On this episode of the The Sales Engagement Podcast, I talk with Dan Gottlieb about why chat is so revolutionary now and why it’s changing sales. Dan is an Analyst at Topo, a research and advisory firm that helps companies adopt the patterns and plays to achieve drive revenue and grow faster. Lead Forms are not immediate, they’re not interactive, and they don’t necessarily connect you to the right person right away. But Chat might have big potential in the near future to effect more than just the early stage of inbound. Dan breaks down the reasons Chat has tremendous potential for your business and answers some of the objections to why companies don’t invest in it.
