Lance Tyson is a seasoned entrepreneur who is known for training professional athletes and entertainers, and is the founder behind the Tyson Group. Lance got his start in sales with Dale Carnegie Training where he became a trusted advisor and sports teams began to form a relationship with him there, which he was able to maintain in later years. Today he has worked with organizations such as the Columbus Blue Jackets, the Cleveland Cavaliers, the Golden State Warriors, the Dallas Cowboys, the Boston Red Sox, Fenway Sports Management, and the LA Rams. His biggest problem? Knowing who to cheer for. He openly admits he’s not too choosy--he’s a fan of anyone he does business with. In today’s podcast you’ll learn why as he puts it in his book (of the same title) selling is an away game. He leaves listeners with three key takeaways: Understand how people buy in today’s tech savvy market Master the Undersell--there are so many extreme sources of information--people are looking for persuasive selling i.e. “have you ever thought of it this way?” Buyers think they are experts as well Sales is a lonely game so learn how to play against yourself!
