Your emails aren’t working. How much time and effort have you spent trying to craft what you thought was the perfect email campaign? You edit and re-edit, and finally, you are ready to put it out into the world, and you hit “send.” And nothing happens. Is your company that uninteresting? Not at all. Odds are, you’re just going about your email all wrong. And it’s not your fault, it’s probably just that nobody has ever taught you how to write emails well. After all, how many terribly written emails do you get every day? And what do you do with those emails?
