What has changed in high-level digital marketing since the worldwide launch of the iPhone?
In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon.
Today’s guest, Jeff Campbell, President of aiCommerce, who has gathered a wealth of such insights managing superstar global clients like Apple — and seeing other brands rise and fall — over the years. He shares his advice for marketers in the digital commerce space, along with some surprising tips from more traditional platforms.
In this conversation, Jeff explains:
How to balance branding with direct response and ROI
The overlap in consumer experience and marketing operations from B2C to B2B
How offline marketing impacts the digital sphere
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