Building a star-studded marketing strategy without fundamentally understanding your customer is impossible.
Getting to know your target demographic at a core level should be step one for every marketing strategy, so deeply ingrained into the culture that it is second nature. From there, building a strong, concise strategy is key. Retaining genuine human elements, such as physical marketing, is as important as building a top-tier digital campaign. Eric Townley, Chief Marketing Officer at Flamingo Theory, covers several crucial points in building the best marketing strategy and mindset.
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