Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels.
Today’s guest, Lauren Teixeira, Senior Manager of Demand Generation at Highspot, has been experimenting and fine tuning some of these key concepts for years. She stopped by to highlight :
Customizing your customer experience without being “spooky”
Data and integrating strategy across all your channels
Maximizing your product level information
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