Destination marketing is selling the experience of traveling to a location. It should be safe and seamless, even though the marketers rely wholly on partners to deliver the experience they sell.
The only ways to succeed are to communicate with intentionality and strengthen ties among the industry and community.
In this episode, I interview Melvin Tennant II, CEO at Meet Minneapolis, about the ins and outs of destination marketing after the tough year of 2020 and the emerging year of 2021.
Join us as we discuss:
The little-known discipline of destination marketing
Combining creativity with the data side of the business
Intentional communication with partners and with customers
How to deliver a seamless customer travel experience
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