Description

Why did we start a podcast?

It wasn’t just because it’s fun (even though it is).

We did it because it works.And it can work for you, too.

In this episode, Lindsay Tjepkema CEO & Co-Founder at Casted, shares why podcasts are such effective tools for marketers and the secrets to finding success with one in your business.

Join us as we discuss:

• How podcasts help establish credibility and build trust with your audience
• The B2B podcast maturity curve and why it’s essential to understand before you launch
• Why Marketing Ops leaders need to prioritize activities based on the business model and customer motivations