Data can be the marketing operations leader’s greatest weakness and greatest strength. Who owns it? Who secures it? Who interprets it? All this contributes to how — and how well — data is used in your org.
In this episode, I interview Danielle Balestra, VP of Marketing Operations at CIT, about the delicate role of data in marketing operations, as well as how martech stacks handle sensitive data.
Join us as we discuss:
Selecting technology — and being willing to switch
Martech stacks and data privacy
The difference between brand and marketing operations
How to do email marketing right
What traits to look for in hiring marketing operations team members
Check out this resource we mentioned:
Purple Cow by Seth Godin
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