You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?”
It’s a question worth asking. Simplification is the core of marketing ops.
Colton Slauson, Marketing Operations Manager at Watermark, joins the show to discuss why simplification matters so much and whether the MQL really is the Holy Grail of marketing.
Join us as we discuss:
Identifying whether your potential customer even wants your marketing
Simplifying everything from tech stack to messaging
What the value of the MQL really is
How marketing ops will change in the future
Keep connected with us by subscribing on Apple Podcasts,Spotify , or anywhere you get podcasts. Check out our website at Taylor.com.
