In this episode of Ecosystem Aces, Manish Nair, Head of Alliances and Channels for SAS in the India ASEAN region, shares valuable insights into SAS's thriving partnerships, AI innovation, and the critical role of trust in building successful partner ecosystems.
Manish delves into how SAS, a 50-year leader in data and AI, collaborates with global system integrators (GSIs), resellers, and cloud partners to drive digital transformation for industries worldwide. He also offers invaluable advice on building trust and fostering long-term relationships. Learn how SAS continues to innovate, leveraging partner feedback to refine its offerings and integrate with cloud platforms like AWS and Azure.
Join us as we cover topics like:
- Building a Strong Partner Ecosystem: Manish shares SAS's 3-pillar approach to partnerships.
- SAS’s 50-year journey in data and AI: Hear how customers extract intelligence from data while delivering industry-specific solutions through its platform.
- Partner Enablement and Feedback Loops: Discover how SAS supports partners through specialization programs, business planning, and incorporating partner feedback into product innovation.
Here are some additional episodes featuring other ecosystem leaders that might interest you:Links & Resources- Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing.
- Download The Ultimate Guide to Drive Co-sell Partnerships!
- Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast.
- Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
- Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
- To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: chip@workspan.com
This episode of Ecosystem Aces is sponsored by WorkSpan. WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.
