What separates integrated communications and public relations agencies that grow from those that stall? Part of the answer lies where strategy meets serendipity and where chance favors those that are prepared.
Anne Green sits down with Michael Lasky, chair of the public relations practice at Davis+Gilbert, to unpack the gap between aspiration and execution found in D+G’s 13th Annual Public Relations Industry Trends Report. They dig into the push toward AI enablement inside agencies, from practices and policy to risk and ethics, and why training may have over-rotated toward technology while fundamentals like business development, financial management, and cross-team collaboration lag. Michael explains the “donut effect” in performance, with small and very large firms outpacing the middle in 2025, and how focus and specialization fuel profit. They also get practical on pricing models and the shift from vendor to counselor that will be increasingly critical moving forward.
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