Technology plays an important role in a brand’s ability to interact, and close the brand interaction gap.
Nathan Dawson, the Senior Director of IT for Global Customer Care Technologies at Smile Direct Club, has years of hands-on experience assessing, implementing, and managing brand interaction software for the brand.
Join us as we discuss:
How to assess and select the right software for your brand’s needs
Gracefully navigating the perils of change management
Why you need more than one training method
