Today’s buyer's are empowered with information. That changes the way they buy things. Which changes the way we need to sell things. Thanks to inbound selling, there’s a way for sales professionals to stay relevant with the empowered buyer of the 21st century. And for industrial and manufacturing companies, inbound selling can be a competitive differentiator. Brian Signorelli, Sales Director, Global Sales Partners at HubSpot came on the latest episode of the Industrial + Manufacturing podcast to talk about all things inbound selling. We covered topics like: how inbound selling differs from outbound selling, why industrial and manufacturing companies should care about inbound selling, and how to measure the effectiveness of inbound selling.
