In the current climate, we all need digital success. And a lot goes into achieving it. You need to understand the buyer journey, provide great customer experience and have unparalleled employee engagement. But it all starts with alignment — with the market, within your organization, with your teams and with your customers. That’s one of many pieces of wisdom Jonathon Hensley, CEO & Chief Creative Officer at Emerge Interactive, shared on today’s show. He also covered: Why digital initiatives fail Why believing you’re customer-centric doesn’t make it so How to understand (and utilize) your buyer’s journey #Growth series, Todd Hockenberry co-host: This #Growth episode is hosted by Todd Hockenberry, Consultant, Advisor, & Coach for industrial manufacturing companies at Top Line Results. You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts, on Spotify, or here.
