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On the last episode of the Industrial + Manufacturing podcast we talked about your why — the mission of your company. Today, we're talking about your what. Because your what is key to growing your business.   What you do isn't what you sell. It’s what you do to improve the lives of your customers. So, to really grow your business, you’ve got to engage and build relationships with people that need that help. On this episode we’re covering the first steps you need to take to do that.