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Sales leaders can learn a lot from baseball coaches. And music teachers. And theater directors. Anyway, you get the idea.    On this episode of the Industrial + Manufacturing podcast I sat down with James Fyles to talk about how sales leaders can become great coaches.   James is currently Assistant Professor of Practice — Sales and Marketing at Stetson University.    What we talked about: The problem with most sales coaching How sales leaders can create an environment where reps want to be coached How coaching differs from training Tools you can use to prepare for those coaching conversations with your reps   Checkout these resources we mentioned during the podcast: James’ LinkedIn Todd’s LinkedIn   You can find this interview, and many more, by subscribing to the Industrial + Manufacturing podcast on Apple Podcasts, on our website, or on Spotify.