Your company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work.
Naturally, the most actionable advice comes from a third party.
In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms.
I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer.
We also discussed:
How to get the most out of your martech
How to keep your staff from getting recruited away from you
Martech’s real ROI
Where martech is going
